Radical Relevance
1:1 Coaching Packages
from Bill Cates, CSP, CPAE
If you want to win more Right-Fit Clients, your marketing message must be Radically Relevant. Based on Bill Cates' groundbreaking new book, our 1:1 coaching packages offer customizable, personalized help in focusing your target market and crafting messaging that not only resonate with your prospects, but compel them to take action.
Your Compelling Value Positioning Statement | $999
Includes up to four (4) hours of customized 1:1 phone coaching with Bill Cates, spread out over 4-6 calls
Are some prospects failing to convert? Are some “interested” prospects going MIA. Is every member of your team on the same page with what you do, how you do it, who you do it for, and what makes you a bit distinctive? When you give your “elevator pitch” do prospects get off on the wrong floor?
Could you and your use an update to how you understand, believe in, and communicate your value to prospects, clients, and centers of influence?
In this highly-focused look at how you communicate your value, Bill Cates will tailor his expertise to your unique situation. Using Bill's proprietary formula, as outlined in his acclaimed book: Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients, you will receive personalized, 1:1 coaching and walk away with a Value Positioning Statement that will not only resonate with your Right-Fit Clients, but compel them to take action.
Schedule Your Complimentary Assessment with Bill
to Determine the Best Program for You
"As a result of Bill’s coaching, I have brought in $12.7 M of new assets. That’s $170,000 of recurring annual revenue due to using Bill’s techniques."
Erin Gay
Founder & CEO - Legacy Financial (Annapolis, MD)
"I revised my business development roadmap based off Bill's tools and guidance, and let me just say... we are off to a roaring start in 2020. Our pipeline is stronger and deeper than it has ever been, and the way I interact with COI’s and prospects is 180º from where I started."
Ryan Weissmueller
CPA, President - Fintrepid Solutions (Scottsdale, AZ)
Your Complete Marketing Message Makeover | $4,999
Includes up to twenty (20) hours of 1:1 coaching with Bill, spread over as many phone sessions as necessary
Your value proposition is not your elevator pitch or even your value positioning statement. Your value proposition is the totality of the value you bring to your prospects, clients, and centers of influence. Your value proposition is the most fundamental and critical part of your business – your ability to attract, retain, and multiply Right-Fit Clients.
Based on Bill’s book, Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients, this program is a comprehensive look at your full value proposition and how to communicate that value to attract the best clients possible.
This program covers (and is not limited to):
- A process to discover your complete value proposition.
- Applying the neuroscience of relevance to your messaging.
- Choosing or refining your target market.
- Developing your Right-Fit Client profile.
- Developing one or more Value Positioning Statements
- Communicating what makes you distinct and how that benefits your clients
- And much more!
Schedule Your Complimentary Assessment with Bill
to Determine the Best Program for You
"Bill’s coaching allowed me to capture a 6-figure deal. And that was from just one phone call."
Lynn Rose
Business Consultant (Los Angeles, CA)
Next Step? Contact Bill.
Schedule a call with Bill Cates to see what makes the best sense for your goals and your budget. No hard sell. It needs to be a perfect fit.
To get the conversation started, give Bill a call at 301.497.2200 or send him a message using the form below.
