We know that the human brain listens to stories differently than facts and figures, bullet points, and the other ways we tend to communicate our value. People tend to remember stories better and longer than other information.
Think of The Minute Case Study as a well-crafted “for example” or anecdote that brings your value to life –allowing you to elaborate just a bit on the work you do that is relevant to the conversation.
Bill Cates is the founder and CEO of Referral Coach International. Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.
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