Get FREE Access to the Radical Relevance™ Toolkit

Register now for instant access to the Radical Relevance Toolkit™ - an online library full of results-producing resources that will help you put the strategies you learn in Radical Relevance into action in your own business. 

*** Watch the video below or scroll down to see what's included!


What's Included

Value Proposition Generator

This interactive tool walks you step-by-step through the strategies that Bill Cates teaches in Radical Relevance, so that you can craft a value proposition that both resonates with your ideal prospects, and compels them to take action. 


Other Interactive Tools

Action Guide

This interactive resource will help guide you as you work your way through Radical Relevance, translating the strategies and tactics you learn for easy implementation into your own business.

Value Gap Assessment

Take this interactive assessment to  gain a better understanding of your Value Gap – the gap between where you are, and where you want to be, in your ability to attract and win more Right-Fit Clients™.

Creating Your Right-Fit Client™ Personas

Use this interactive worksheet to identify the key characteristics that make up your Ideal Client Profile. This is the first step in crafting Radically Relevant messaging.

The 8 Principles of Radical Relevance™ 

Fundamental to your success in any marketing or sales effort are these age-old principles for you to always keep in mind. This printable infographic is perfect for posting around your office as an ongoing reminder to continue to evaluate your success or failure of marketing initiatives against these 8 key principles.



Radically Relevant™ eScripts: Wordtracks to Attract Ideal Prospects on E-mail and Linkedin

Radically Relevant™ Websites: How to Build Websites That Help Convert Visitors into Right-Fit Clients™

Radically Relevant™ LinkedIn Profile: Creating a Magnetic LinkedIn Profile That Attracts Right-Fit Prospects

Radically Relevant™ Culture: A Guide to Identifying Your Firm's Values, Mission and Vision

Radically Relevant™ Gift Guide: How to Give Gifts That Prospects and Clients Actually Want to Get

Radically Relevant™ Reputation Marketing: Creating a Reputation that Attracts Right-Fit Prospects

Haven't Read Radical Relevance?
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"Radical Relevance nails it!  Cates provides a fresh look at how to develop and communicate your value.  We’re running Radical Relevance Workshops with our commercial bankers to fully leverage our unique selling proposition and win new business."

Chuck Withee
President, The Provident Bank

"We know firsthand that the processes Bill Cates puts forth in Radical Relevance work; growing from 100 CEO members to over 1,000 CEO members in only seven years."

Nancy Mackay
CEO, Mackay CEO Forums

"This is a great formula for success. The more exacting your message, the more you will attract the right people and repel the wrong people."

Joel Rosenberg
Founder & Former CEO, LabConnect

"What Cates, a long-time icon in the field of referral-based sales and marketing, has done in this magnificent work is nothing less than provide the ultimate sales success road map. If you’re a leader/manager, be sure each and every member of your team has this book; go through it together chapter by chapter. WOW – fantastic!"

Bob Burg
Coauthor of The Go-Giver Series

"What makes Radical Relevance a compelling read is that it’s based on strategies and tactics that real businesses are using to grow in just the right direction. My company has been implementing Cates’ concepts for years – to great results. This may be his best work yet."

Bruce Davison, CFP
President / CEO, Strategic Financial Concepts, Inc.

"Cates’ strength as a communicator is the ability to deconstruct a topic into logical components, and then create practical steps to effect change. If you want actionable ideas that will produce results, this book is for you."

Michael Schmidtmann
CEO, Trans4mers, LLC

"We’ve been working with Bill Cates for years, using his strategies and methods to attract more ideal clients. In Radical Relevance, Cates challenges us to communicate our value in a way that is instantly meaningful to our prospects and clients."

Dean R. Thibault
EVP-Commercial Banking, Landmark National Bank



Bill Cates, CSP, CPAE is the founder and CEO of Referral Coach International, a Hall of Fame Speaker, business coach, and best-selling author of 3 books - Don't Keep Me a Secret, Get More Referrals Now and Beyond Referrals.

Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.


Want to Start a Conversation with Bill?
Send an e-mail to [email protected] or connect on Linkedin.

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