FREE High-Content eGuide from Bill Cates

Every advisor wants to get in front of their ideal prospects as time-efficiently and cost-effectively as possible.

But, have you ever stopped to consider what it actually costs you (in time and dollars) to get in front of an ideal prospect?

There are four primary strategies financial advisors can use to ramp up their client acquisition results.

1. Acquire another advisor's practice. While some advisors have benefited from this strategy, the cost of acquiring these new clients is quite high and a bit risky – as there’s no guarantee they will transfer to you.

2. Put an extensive (and likely expensive) digital marketing campaign in place. 
While a few advisors have cracked the code to this strategy, too many advisors have thrown good money after bad trying to make digital marketing campaigns work for them.

3. Host seminars and educational events. 
Although a viable path, seminars can take a lot of resources to pull off successfully, and many advisors complain that while seminars are good at yielding B-level clients, they don’t produce enough A-level clients.

If you’re employing any of these first 3 client acquisition strategies, your cost to get in front of an ideal prospect is likely quite high, and with mixed results. So, what's the solution?

The good news? There is a better way.

Strategy #4: Relationship Marketing

  • Did you know that when you effectively leverage a consistent Relationship Marketing strategy, your cost per opportunity approaches ZERO Dollars?

  • When implemented properly, Relationship Marketing is the most cost effective and time efficient way to acquire Right-Fit Clients. You will increase your revenue while lowering your marketing costs at the same time!

Over the last 30+ years, Bill Cates has worked with thousands of financial advisors to help them go from incremental growth to exponential growth with his proven Relationship Marketing System. Bill's system is built on 3 core strategies, which he refers to as the "3 R's of Relationship Marketing." Click below to download our complimentary eGuide and learn how to start putting Relationship Marketing to work in your business right away!

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What are Bill's 3 R's of Relationship Marketing?

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The Cates System™ is built on 3 core strategies, which Bill calls the 3 R’s of Relationship Marketing:  

  • Relevance
  • Reputation
  • Referrals

By employing any one of these strategies, you’ll begin to reach & resonate with more ideal clients. But, when you truly master the 3 R’s, there’s a synergistic dynamic that removes the friction from the client acquisition process & paves the way for exponential growth. Simply stated, when these strategies work with each other, your ideal clients will want to work with you.

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Relevance

Narrow your focus and communicate a value proposition that is directly aligned with the specific needs, concerns, and aspirations of your target market.

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Reputation

Establish yourself as a trusted authority in a well-defined target market to bring more perceived and tangible value to your clients than a generalist.

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Referrals

Create a culture in your practice of meeting clients they way they prefer to meet you - through a warm introduction from someone they already trust.

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